Who we are

About us

A Mexican team accompanying every pregnancy with clear, close information and real medical backing.

Behind Senda there is a team that believes no woman in Mexico should go through her pregnancy feeling alone. Every path is different, and we walk yours with you.

We bring into one place what today is scattered: a directory of health services in your city, with the information that actually matters when you are deciding; a timeline where you keep your test results, prescriptions and appointments so nothing gets lost between visits; answers to the administrative questions about IMSS, ISSSTE or a private clinic, always with the source in sight; and a summary you can take with you, on paper or on your phone, whenever you need it.

We do not replace your doctor or your midwife. What we do is get you to them with everything in order.

The team behind Senda

Diego Velázquez, CEO of Senda

Diego Velázquez

CEO of Senda

Co-founder and CEO of Bio-Omix, an expert in data analysis. A doctoral student in Biomedicine and Genomic Medicine and a researcher at the Instituto Nacional de Medicina Genómica (INMEGEN), where he works on developing a metabolomic biomarker for the early diagnosis of gestational diabetes. Winner of the Premio Juventud Ciudad de México 2025 in Science and Innovation and of the Premio de Innovación Farmacéutica 2025.

Yonathan Jaramillo, CTO of Senda

Yonathan Jaramillo

CTO of Senda

CEO of Cognitera. A Computer Science graduate of the Facultad de Ciencias at UNAM, with 12 years building software and forming engineering teams. He has trained and led dozens of programmers on technically demanding projects. His current work centres on Neurosymbolic Artificial Intelligence and on architectures that combine language models with structured knowledge.